Media Viability is the question in the minds of any media practitioner worth his stay, has been for about five years now (in Kenya). So what is Media Viability? DW AKADEMIE defines it as the ability of media outlets and media landscapes to produce high-quality journalism in a sustainable way.

In September last year, our CEO, Ms Tabitha Onyinge, and a team of Communications Practitioners in Kenya trained as experts in media viability consultancy with a focus on small and middle sized radio stations. The consultants are currently training six Kenyan media outlets, and the progress is laudable. DW Akademie sponsored the training of trainers, and ongoing consultancies. The areas of focus include 1. Audience Research and Content Prototyping via Dalberg Research. 2. Human Resource Basics, via Dare To Achieve Consultancy. 3. Digital Trends and Innovation in the Newsroom, via Code for Africa. 4. Accounting and Financial Modeling, via InVhestia Africa. The indicators of which include the following:

This process will highly improve sustainability (and viability) of media houses in Kenya and beyond. Look out for more information in future.